Introducing Round Sound...

Situated in the heart of Rangley, Colorado, The Tank Center for Sonic Arts resides within a 7-story steel cylinder that once served as a water treatment facility for steam engine trains. The unique shape of the tank’s interior manipulates even the tiniest sound, causing it to reverberate for a surprising half a minute or more.

This abandoned tank was first transformed into a non-profit concert stage and has now evolved into a state-of-the art recording studio, boasting its very own music label, Round Sound. For the launch of the label, The Tank enlisted Sonderby Design to create an identity for the record label and design the album cover of its first release, Slow Beethoven.

The resulting visual identity creates a graphic loop that echoes the shape of the Tank as well as the rhythmic qualities found in the label’s name while alluding to the “contained expansiveness” that is experienced within The Tank.

The graphic approach to the Slow Beethoven album cover was inspired by the sound of the score’s musical notes as they dip, climb, and meander around the circular drum of The Tank.