Fort Mason Center for Arts + Culture

Skate on Art

  • Brand and Identity
  • Environment
  • Exhibition

The design and identity for Skate on Art, a outdoor exhibition organized by Fort Mason Center for Arts + Culture, fused vibrant visual art with east and west coast skate culture. The exhibition transformed an unremarkable, uneven parking lot into a raging roller party by creative use of temporary storage containers as bright, playful wayfinding signage, traffic cones, and customized caution tape to orient visitors. The artwork by Assume Vivid Astro Focus (avaf) was transformed into a participatory art installation and roller rink that invited visitors to skate while listening to music sets by renowned local DJs.