Closing the Loop: Packaging for eBay’s Authenticity Guarantee

eBay’s Authenticity Guarantee (AG) program provides buyers of high-value products with multi-point inspections by third-party experts, confirming authenticity before delivery. eBay enlisted Sonderby to expand the program globally—a multi-year engagement requiring close collaboration with multiple internal eBay teams to develop a strategic framework that could align stakeholders across divisions and scale across categories and markets.

The result is an eco-conscious packaging system spanning Collectibles, Trading Cards, Luxury Goods, and Fashion — designed to grow with the program while reflecting eBay’s commitment to the circular economy.